MLF Journal



L is for London
L is for Los Angeles
L is for Lovers
L is for L Fire


  • 4 min read

 You feel like the city is losing all its lustre.

 The zephyr swarms fast under your feet.

 The breeze takes you one way, now the other

 Life’s easier when you’re a beach bohemian.

  • 2 min read
We love raffia. Bags, shoes, jewellery, just about any accessory made in the stuff makes our hearts race. Check out our latest blog post for the inside scoop on how our amazing 'Made in Morocco', hand made raffia shoe collection came into being.
  • 2 min read

The Sun is (finally) shining, temperatures are rising, and butterflies are in the air. It's Spring! 

To celebrate, visit our Los Angeles boutique, and the other wonderful boutiques and eateries on Mission Street in San Marino, CA, THIS SATURDAY, March 30th, for our 'Spring Stroll' block party, benefiting the incredible Children's Hospital, LA's 'Make March Matter' campaign.


  • 2 min read
  • 4 min read
As an Englishwoman in LA, this coming Thanksgiving will be my first ever. 
I've heard that I'll get to experience the 'Thanksgiving food-coma'.
I can legitimately post any number of funny Thanksgiving-related memes. I literally cannot wait.
  • 1 min read

 Ahh yes. Big boots. Literally cannot get enough. If you can't see the beauty of a perfect bootie, then we can't be friends. 

Good thing we have just taken stock of our new AW18 boot collection. And if you, like me, are a bootie fan, you will not be disappointed.

  • 2 min read
We know the feeling. You fall in love with your new pair of L FIRE's,only to have a clumsy moment and scuff them. Or maybe you get accidentally caught in the rain in your suede Loretta's and end up with red feet! 
So, in this post, you'll find a few tips on how to keep your shoes looking great, for longer.
  • 6 min read

The two questions our Customer Service ladies are most routinely asked are,   'what size should I buy?' and 'how do I care for my shoes?'. 

Since our beautiful new FW18 collection has just launched, it seems the perfect time to write about both.  In part one below, is a detailed guide on how to size your own feet from the comfort of your own home. Part two (shoe care advice) will follow next week - stay tuned!

  • 3 min read