News

I Like Big Boots , I Cannot Lie.

I Like Big Boots , I Cannot Lie.

 Ahh yes. Big boots. Literally cannot get enough. If you can't see the beauty of a perfect bootie, then we can't be friends. 

Good thing we have just taken stock of our new AW18 boot collection. And if you, like me, are a bootie fan, you will not be disappointed.

Give your L FIRE's some love - a guide to caring for your shoes.

Give your L FIRE's some love - a guide to caring for your shoes.

We know the feeling. You fall in love with your new pair of L FIRE's, only to have a clumsy moment and scuff them. Or maybe you get accidentally caught in the rain in your suede Loretta's and end up with red feet! 
So, in this post, you'll find a few tips on how to keep your shoes looking great, for longer.

The perfect pair - a guide to choosing the correct size L FIRE's.

The perfect pair - a guide to choosing the correct size L FIRE's.

The two questions our Customer Service ladies are most routinely asked are,   'what size should I buy?' and 'how do I care for my shoes?'. 

Since our beautiful new FW18 collection has just launched, it seems the perfect time to write about both.  In part one below, is a detailed guide on how to size your own feet from the comfort of your own home. Part two (shoe care advice) will follow next week - stay tuned!

Welcome to (East) Hollywood!

Welcome to (East) Hollywood!

As you may, or may not know, our US home is in Los Feliz Village, East Hollywood, where our one and only Miss L Fire, bricks-and-mortar store is. W...